4 Good Reasons to Organise or Attend a Conference for Your Start-Up Business

It takes a lot to start a new business. It takes courage, belief, resilience, and a great business plan. The most important factor is the utter belief that it takes in the product or service that the business will centre on, and how this will draw customers and improve the lives of the clients who pay for the services or products.

While a lot of people starting their own businesses may already possess all of these, knowledge is also incredibly important. While there are a lot of resources out there, attending a conference for start-up businesses can put you ahead of the competition in all kinds of interesting ways.

If you are wondering why you should attend a conference, here are a few reasons:

  1. Business acumen: Not everybody who starts a business knows how to run one. Often, new business owners may be very successful at starting a new business or launching a new service or brand, but maintaining that momentum, while still managing all the different aspects of business, can be very challenging. It sometimes happens that the business takes off wonderfully, and then there are all kinds of questions, such as whether to expand or continue in the same vein, whether to employ more people, or whether to open more branches

 Expansion always comes at a price – the bigger the business, the more management you will need. And not many new business owners are equipped to make sound decisions if they don’t have the necessary business knowledge. At a conference for start-up businesses, owners get to learn more about business and how it should be handled. They can come to terms with the pitfalls of management, the perils of expanding too quickly, and also gain understanding on how to rescue a fledgling start-up that is not doing too well. It is the ideal environment in which to learn, because they are surrounded by people who are facing the same challenges as them, mixed in with some business managers that have more experience. It is the ideal combination to learn more about a new start-up!

  1. Networking opportunities: As the saying goes: It’s not what you know, it’s who you know! In this case, this may or may not be the truth, but building solid business contacts is extremely important. At a conference for start-up businesses, owners meet a lot of people who are able to contribute on some level. The contacts you meet at a start-up conference may provide huge benefits – whether it is in the form of a client, a prospective supplier, or even a good employee. It also helps to have peers to bounce ideas off, and mentors who can help out by providing the benefit of their experience when things get confusing or tough. Industry leaders can be very helpful when it comes to identifying new markets or deciding whether to expand or not, or perhaps invest in a new product range.
  1. Funding opportunities: Often, investors looking for a new challenge will attend conferences to find new businesses to invest in. Sometimes it is difficult to find investors, and conferences are the ideal place for investors and new business owners to get together and forge relationships that may lead to very crucial funding of the start-up business.
  1. Legislation and compliance knowledge: Often, business managers who start out from scratch are not very up to date with recent legislation regarding their particular businesses, but at conferences for start-up businesses, you can find sessions that discuss issues around the legal operation of the business, and also provide information about the sound management of a business. This may be crucial to all new business managers, and help to smooth over the path for the business to grow in a healthy, legally compliant manner.

If you are looking for the ideal place to have a start-up conference, look no further than SunWa River Lodge near Parys. We are located in pristine surroundings on the banks of the Vaal River, and are only a 90-minute drive from Johannesburg, where we have the perfect conferencing facilities and accommodation. Give us a call today to find out more.